What Is Keyword Ranking For Websites?

How Does Keyword Ranking For Websites Really Work?

Keyword ranking for websites is where a website shows up on the search engine results pages or SERPs for a given keyword. For example, you run a coffee shop in NYC and want your customers to find your web page when they search for a coffee shop in New York. Hence, you should optimize your website for targeted keywords such as "coffee shops New York" or "restaurants in New York."

In fact, your website should rank on the first page of Google and the other search engines when the customer searches either one of these key phrases. If not, the customer will not find your website but your competitors. The latest statistics reveal that more than 75% of customers never go beyond the 6 or 7th result on the first page of Google when searching for a product or service. That is why you need to optimize your business for over dozen of low-competition and high-volume keywords that are relevant to your industry. This article provides information on what really is keyword ranking for websites.

How Do The Search Engines Determine Where Your Website Ranks?

There are many hundreds of factors that go into the search algorithm of a search engine. Relevancy and quality are two of the components that have the highest priority where a search engine decides to rank your website. In fact, the search engine will rank your website according to how relevant it is to the keyword searched by the customer. That is why it is important that you implement an effective search engine optimization strategy for your website. SEO is what helps rank your site higher in the search engines for your targeted keywords. When implementing an SEO strategy to rank your site higher on Google, you should fulfill the searcher's expectations as well as the search engine's expectations. There should be a healthy balance between these two aspects when optimizing your site for the search engines.

Most webmasters think only about optimizing their site for the search engines and forget the visitor in the process. This is not the best way to get higher rankings for your site. In fact, the search engines look for websites with a better user experience since they want the best for their customers. High-quality and relevant content plays an important part in this regard. Quality and engaging content will retain the visitor for a longer time and help reduce the bounce rate in the process. A lower bounce rate is essential if you want your site to rank higher in the search engines. On the other hand, a responsive web design will improve the chances of your website ranking higher on Google and the other search engines.

It is important that you track your keyword ranking positions on a regular basis to have an up-to-date knowledge of where your site is ranking on Google for important keywords. That way you can take immediate action on keywords that are ranking down the order. The aforementioned article provides information on what really is keyword ranking for websites.